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PSA Peugeot Citroën In Europe

March 2006 | Company Spotlight

Sales growth has been sluggish in the EU accession states due to an influx of used cars and PSA's market share in Europe has slipped from 14.6% in 2004 to 14.0% in 2005. PSA is aiming to boost its model line-up, with an average model lifetime of 3.3 years compared to the current 4.5 years. Its ability to compete will heavily depend on competitive prices and in turn lower costs. While the PSA Group's activities have been concentrated in France, it is looking towards Central and Eastern Europe to expand production and regain its competitive

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