Lifan Uses Popular Route Into Brazil

In line with the growing popularity of Chinese carmakers in the region, China's Lifan Industry has entered into a partnership with Uruguay-based Grupo Effa and made Brazil its base of operations in South America. The route is similar to those adopted by other Chinese companies, most of which are using Uruguay as their entry point into the region. The size and the potential of the Brazilian autos market make it a clear target for most new entrants, although BMI warns of tough competition from the dominating European and US carmakers.

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