Premium And Volume Growth Means VW Has All Bases Covered

Germany's Volkswagen (VW) has reported growth of 70% year-on-year for its namesake brand in Saudi Arabia in 2011, which is a firm endorsement of BMI's view on the growing acceptance of volume brands. However, in line with another of our views that the premium market will still be a growth driver in the region, VW's luxury brand Audi posted record results in the Middle East and 35% growth in Saudi Arabia alone, which means the German group is well placed to take advantage of a number of the major growth trends in the

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