Toyota Europe: Not Discouraged By The Challenges

Japan's Toyota Motor sold a total 822,386 new vehicles in Europe during 2011, up 1.7% year-on-year (y-o-y), giving it a market share of 4.2% in the region. This performance may come as encouragement for the carmaker, which is besieged with shrinking profitability in its global operations, with operating profit for Q2 FY11/12 ended September 30 declining 32.36% y-o-y to JPY75.39bn (US$966mn). However, BMI warns that expectations of robust growth in the European markets will be foiled by poor vehicle sales growth in Europe, growing competition in the region's car segment and Toyota's limited presence in the region. Despite this and

To read the full article, please choose one of the following options: