Middle East Becomes Key Battleground In Audi's Global Leadership Campaign

While the leading German premium carmakers usually consider China and the US, alongside their domestic base, as the three key markets in the battle for global leadership of the luxury segment, Audi is rapidly making its mark in the Middle East. Although the region does not offer the same volumes as the leading three markets, BMI believes its reputation as a traditionally strong premium-oriented autos market means it is an important one for brand-building to ensure

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