Ford Upsizes In Line With Buying Patterns

US carmaker Ford Motor is targeting India's growing market for SUVs with the new EcoSport compact SUV, unveiled at the New Delhi auto show. Although the model is one of eight global models set to be introduced to Ford India's locally produced range by the middle of the decade, and will be sold in 100 markets, it is also a strategic move for the Indian market, where small car sales are declining rapidly, while larger vehicles are faring much better. While this is largely a side-effect of rising car ownership costs in India, it also fits with our core view

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