Audi's Outperformance Brings Investment Boost

Volkswagen (VW)'s announcement that it will beef up its 2012-2016 investment programme for premium brand Audi from the EUR11.6bn allocated earlier to EUR13bn is a sign of VW's confidence in the brand and of the importance it places in Audi to aid it in its global ambitions. VW has revealed that the spending will be used to strengthen Audi's presence globally as well as improve the lightweight and electric technologies used in Audi's line-up. Audi has already confirmed BMI's long-standing view about its firm footing in the global premium segment and the increase in investment will further strengthen this view.

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