Rural Demand Targeted But Foreign Brands Lose Out

BMI's core view that rural demand will be a key driver of autos growth in emerging markets has been echoed by the Indonesian government, which will supply low-cost cars to farmers from 2012. As well as providing access to car ownership for rural consumers, the project will also generate business for the domestic production industry, as the majority of content will be locally sourced. However, there are no opportunities for the market's leading brands to capitalise on this rural push as no foreign investment will be

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