Industry / Kenya
Commercial Vehicle Outperformance Pays For GM
December 2011 | Industry Trend AnalysisGeneral Motors East Africa (GMEA) has claimed leadership of the Kenyan new vehicle market, ahead of Japanese rival Toyota Motor and aided by the outperformance of the commercial vehicle segment, as forecast by BMI. GMEA increased its market share from 21% as of H111 to 25% for the 11 months to November 2011, while Toyota slipped slightly from 25% in H1 to 24% in
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