Yen Forces Honda To Rethink Export Strategy

Finding 'low-cost' production bases no longer necessarily means shifting between developed and emerging markets in the autos sector, as Honda Motor has announced it will move more production to North America to cut costs. With the yen showing little sign of serious depreciation, the company believes the weaker dollar and Mexican peso make its plants in the US and Mexico much more profitable for exports and it will step up its shipment

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