Kia Hailed As New Toyota, But Toyota Has Other Ideas

Kenyan car dealer Marshalls has secured a deal with South Korean carmaker Kia Motors, which it believes will help to turn around its fortunes after a difficult few years. Marshalls' managing director Sanjiv Shah called Kia 'the next Toyota in years to come', referring to the Japanese brand's market leadership. However, Toyota Motor has plans to consolidate its position in Kenya by focussing on one of the country's largest areas of

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