Two-Wheeler Dealers Outperform As Indian Consumers Struggle

As the cost of buying and running a car in India continues to soar, both industry data and the markets point to a clear advantage for motorcycle manufacturers. India has traditionally been a stronghold for two-wheelers and despite fears that a raft of small affordable cars hitting the market would eat into this dominance, the pressure on the country's consumers from rising interest rates and fuel prices, as well as increased vehicle prices as raw material costs rise, have forced a shift back to the cheapest mode of transport.

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