Will GM Spark Korean Revival?

The South Korean subsidiary of General Motors Company (GM), GM Korea, has announced plans to export passenger cars to Japan, which has traditionally been a tough market for Korean-built vehicles. Hyundai Motor called time on its less-than-successful Japanese car operations in 2009 and only commercial vehicles have entered the market since. Given the strong loyalty to domestic brands, which already cover most vehicle segments, it is hard to see whether GM will lead a successful return to the market for Korean-built

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