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EM Demand Prompts Record Bridgestone Investment

October 2011 |

Japanese tyre manufacturer Bridgestone has announced record investment of JPY300bn (US$3.94bn) for 2012, as it looks to meet increasing demand from emerging markets (EMs). The investment will also help the company consolidate its leadership of the global tyre market, ahead of French rival Michelin, which has announced its own aggressive investment strategy.

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