SEAT Turnaround Begins To Take Shape

SEAT, the Spanish division of Germany's Volkswagen, has announced plans to re-enter the Russian market later this year, in a move which will mark the brand's third entry into the market. BMI approves of the parent's decision to diversify SEAT's exposure to Russia, given that we expect little gains from Spain, SEAT's biggest market, which accounts for nearly a quarter of total sales. Spanish sales will be limited by the high employment burden and the country's budget deficit. Meanwhile, the strategy also signals VW's intent to correct what it considers to be a weak point in its global ambition of

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