Pick-Up Segment Is Returning To Its Heyday

Major investment in production of pick-up trucks in Thailand suggests that BMI's view that the segment is returning to its former strength and will account for more than half of total industry sales in 2011 is playing out. If our forecast is correct, it will be the first time since 2008 that pick-up sales have claimed more than half of the total vehicle market, after government incentives to promote production of smaller, fuel-efficient cars boosted the small car segment at a time when truck sales were on the

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