Toyota's SUV Launch: Better Late Than Never

Japan's Toyota Motor is looking to make its foray into the small sports utility vehicle (SUV) segment in Peru through the launch of its Daihatsu Terios SUV in October 2011, local news sources have reported. BMI believes the launch is aimed at tapping into the growing market for SUVs in Peru. SUV sales increased almost 26% year-on-year (y-o-y) in January to August 2011, outperforming the 24% y-o-y rise in all new car sales in the period, according to estimates from the Peruvian car dealers association, Araper. We, however, warn that Toyota's entry into the SUV market comes much later than

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