Bosch Targets The Unusual Suspects

While German automotive components supplier Robert Bosch has made sure of strengthening its position in the leading Asian emerging markets (EMs) such as China and India, it has also been investing in some of the smaller markets, focusing on its product range as much as geography. Although Vietnam is not a major production base for the region, it has become Bosch's production and research and development (R&D) hub for certain products in South East Asia and has now secured double the original investment intended, while a move into new product areas has resulted in the acquisition of a Taiwanese

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