Regional Sourcing Strategy Keeps Nissan In Reach Of Toyota

Nissan Australia is closing the gap on the long-time leader of the country's one-tonne pick-up segment, the Toyota Hilux, with its Navara model, but it needs to increase its sourcing to meet demand. This is where the carmaker's flexible production and sourcing strategy, which BMI believe has helped it weather such scenarios as the strengthening yen and Japanese disaster, will play a part in increasing its local sales and market

To read the full article, please choose one of the following options: