Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Industry / Japan

Mitsubishi Faces Power Struggle In Bid To Lead Electric Vehicle Market

July 2011 | Industry Trend Analysis

Japan's Mitsubishi Motors is focused on its goal of becoming a global leader in electric vehicle (EV) development and production over the next five years. However, the company is already facing an obstacle in finding sufficient supplies of lithium-ion batteries to power its expanding range of EVs and plug-in hybrids. As it looks for alternative sources, it is also considering South Korean producers, in what BMI sees as a trend of Korean companies winning business from Japanese rivals.

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