Aston Martin Considers IPO: Emerging Market Sales Will Be Key

British luxury carmaker Aston Martin has set its eyes on the lucrative Chinese market to help it reach its pre-crisis sales level of 7,300 units in 2007 and achieve a position strong enough for a possible initial public offer (IPO). Although the company has been increasing its exposure to emerging markets (EMs) lately, BMI believes that a complete sales recovery remains off the cards in the short term as it is heavily reliant on the key Western European and the US market for most of its sales.

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