Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Industry / Kenya

Private Buyers Will Boost Premium Segment As Government Cuts Back

June 2011 | Industry Trend Analysis

Kenya's premium car segment is staging a recovery after a change in government spending policy cut sales 6% in 2010. A 5% year-on-year (y-o-y) increase in luxury car sales has been attributed to increased demand from private buyers on the back of improved economic growth, according to the Kenya Motor Industry trade association. Dealers now see the private retail market as the opportunity for growth to offset the decline in government

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