Audi Overtakes Mercedes, But Passing BMW Globally Remains A Long Shot

A robust recovery in the US and steady growth in demand in emerging markets have made Q111 a highly successful quarter for premium vehicle manufacturers BMW, Mercedes-Benz and Audi. While the current momentum gives us little reason to doubt that these carmakers are poised for record sales in 2011, we point out that the competitive landscape in the luxury vehicle segment globally is turning in favour of Audi.

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