Market intelligence, trend analysis and forecasts for the Automotives industry across the regions

Industry / China

Local Production Key In Volvo's Attempts To Win Upper Hand Over German Rivals

March 2011 | Company News Alert

Sweden's Volvo Cars, now owned by Zhejiang Geely Holding Group, has revealed its plans for China, which will play a significant role in helping the company achieve its global targets. Central to Volvo's plan is to design and produce cars locally in a bid to gain a competitive edge over its main rivals, the German trio of Audi, BMW and Mercedes-Benz.

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