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Industry Trend Analysis - Domestic Production To Enhance Subaru's Competitiveness - SEPT 2017

Fuji Heavy Industries plans to start producing Subaru cars in Thailand in 2019 will enhance its competitiveness by being closer to its customer base and more responsive to changing market conditions. That said, the customer loyalty and market dominance of Honda, Toyota and Mazda will pose challenges to Subaru's efforts at wrestling away significant market share for itself.